ADDIE? What’s that?!

Curious about the ADDIE Model? You’re not alone! If you’re dipping your toes into the world of instructional design, ADDIE is like the trusty bacon and eggs of your toolkit – reliable, satisfying, and oh-so-versatile.


So, what’s the deal with ADDIE?


ADDIE Model – Analyse
Be Curious

Get the lay of the land. What’s the scoop? Dive into data and gather insights to kickstart your design process.

* What are the business objectives?

* What are the learning needs?

* What does the current capability look like?





ADDIE Model – Design
Be Creative

Time to get creative! Sketch out your plan, brainstorm ideas, and bring your vision to life.

* What combination of engaging methodologies will we select?
* What will the end-to-end learner experience look like?
* What are the specific learning objectives and how will they be achieved.




ADDIE Model – Develop
Get pilot-ready

Let’s get down to business! Roll up your sleeves and turn those ideas into reality with some elbow grease.

* What draft materials feedback do stakeholders have?




ADDIE Model – Implement
Dive In!

It’s showtime, baby! Launch your masterpiece into the world and watch it shine.

* How can we support facilitator up skill to deliver the program?
* How will leaders be managed?





ADDIE Model – Evaluate
Be reflective.

The moment of truth! Take a step back, reflect on your masterpiece, and see what worked and what didn’t.

* Are we hitting the mark?
* How have learners shifted in skills, knowledge, behaviour?
* What do we need to do differently?




Well, it’s all about breaking down the instructional design process into five key steps: Assess, Design, Develop, Implement, and Evaluate. But here’s the kicker – it’s not a strict linear process. Nope, think of it more like a dynamic dance, where you loop back and forth between stages to fine-tune your design and make it as awesome as possible.

Now, let’s take a trip down memory lane. The ADDIE model first strutted onto the scene back in the groovy ’70s, born out of a military training project by the US armed forces. Originally, it was all about ticking off each phase one by one before moving on. But over time, instructional design pros like you tweaked and twirled the steps, turning ADDIE into the flexible, interactive model we know and love today.

Fast forward to today, and ADDIE is still a total rockstar in the world of learning design. Why? Because it’s simple yet powerful, adaptable to any project size, and keeps you laser-focused on what really matters – creating kickass learning experiences.

But hey, no model is perfect, right? Some folks argue that ADDIE is a bit old-school and rigid for today’s fast-paced world. That’s where the debate comes in. But fear not! By embracing a more cyclical approach, you can breathe new life into ADDIE, making it faster, more flexible, and better suited to the challenges of modern learning.

At the end of the day, whether you’re a newbie or a seasoned pro, ADDIE is your trusty sidekick in the quest for awesome learning design. So, grab your coffee, fire up your creativity, and let’s dive into the wonderful world of ADDIE together!


[1] Branson, R. K., Rayner, G. T., Cox, J. L., Furman, J. P., King, F. J., Hannum, W. H. (1975). Interservice procedures for instructional systems development. (5 vols.) (TRADOC Pam 350-30 NAVEDTRA 106A). Ft. Monroe, VA: U.S. Army Training and Doctrine Command, August 1975. (NTIS No. ADA 019 486 through ADA 019 490).

[2] Kurt, S “ADDIE Model: Instructional Design in Educational Technology, August 29, 2017

FAQs - Frequently Asked Questions about the ADDIE Learning Model

The acronym ADDIE describes an effective approach to the process of instructional design: Assess, Design, Develop, Implement and Evaluate. It is not necessarily linear, and should be used in a dynamic, iterative way for efficient design that identifies critical and relevant learning content.

The five steps of the ADDIE Model are:

  1. Analyse
  2. Design
  3. Develop
  4. Implement
  5. Evaluate

The purpose of the ADDIE Model is to provide an effectively structured design method for creating learning programs. Instructional Designers draw on the ADDIE Model to analyse the learning needs, design and develop the solution, implement the solution, and evaluate its success in meeting the learning needs.

The ADDIE Model provides a structured process to create effective learning programs. Each step is vital in ensuring a learning solution efficiently and effectively meets the audience’s learning needs.

is targeted at the audience’s learning needs, and the program is evaluated to maximise its effectiveness in meeting the needs.

The ADDIE Model was developed in Florida State University’s Center for Educational Technology back in the 1970’s. Initially, the model was created as part of a military training project by the US armed forces.

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