So, what’s the deal with Educational Design, Learning Design, and Instructional Design?
Aren’t they all just fancy ways of saying the same thing? Well, not exactly. While these terms often get tossed around interchangeably, there are some nuances to each. An Instructional Designer might find it tricky to step into the shoes of an Educational Designer, but they could probably handle a Learning Design gig with ease. Learning Designers typically need some formal training in the Learning Sciences, whereas Educational Designers sit at the top of the knowledge tree, needing both formal training in teaching and learning plus a solid grasp of the Learning Sciences.
Educational Design
Educational Designers are like Swiss Army knives, tackling a bunch of different projects across various subjects. So, Educational Designers need a wider skill set to juggle their diverse workload.
Learning Design
Learning Designers usually zero in on one subject or course, diving deep into content and requiring serious attention to detail.
Fun fact: Aussies seem to be all about Instructional Design, based on Google searches. It’s like they’re the MVP of the eLearning world Down Under!
Speaking of eLearning, all three roles can flex their muscles in the digital realm. Whether it’s whipping up interactive modules or hosting virtual lectures, eLearning covers the whole shebang of digital learning and teaching.
On the hunt for an instructional design role?
On the hunt for a side-gig or full role as an Instructional Designer or Learning Designer in Melbourne, Sydney, Brisbane, or Perth?
Well, you’re in luck! We’re on the lookout for top-notch instructional designers to team up with us on projects in these awesome Aussie cities. Whether you’re up for a freelance gig or looking to hop on board as a casual employee, we’ve got opportunities aplenty.
Our projects come in all shapes and sizes, ranging from short sprints to longer-term collaborations spanning up to 12 weeks. Plus, we’re all about flexibility – whether it’s adjusting your schedule or dialing in those work-from-home vibes.

Specifically… we focus on instructional design!
Curious why some learning experiences feel like a walk in the park, while others leave you feeling drained, or worse – lost and confused? Say hello to instructional design – the magic sauce behind those “Aha!” moments in learning!
Instructional design is all about weaving together the perfect blend of art and science to create learning experiences that hit the mark. It’s like being an architect, but instead of buildings, we’re building pathways to knowledge. We take what you already know and guide you seamlessly toward what you need to learn.

Here’s how the magic unfolds:
- Analyse: It all begins with a Sherlock Holmes moment! We dive deep, uncovering what the learners know and what they’re yearning to grasp.
- Design: What’s the endgame? We paint a crystal-clear picture of the learning goals, ensuring they’re sharp, achievable, and measurable. Every great structure needs a plan.
- Develop: This is where thoughts become things! Whether it’s penning riveting course content, shooting engaging videos, or designing immersive online modules, we bring our plans to life.
- Implement: Lights, camera, learn! Our crafted experiences meet the learners, setting the stage for transformative insights.
- Evaluate: No masterpiece is ever complete without a touch of refinement. We measure, analyse, and refine, ensuring our instruction not only meets but exceeds expectations.
Whether it’s shaping young minds in K-12, forging future leaders in higher education, or fine-tuning skills in the corporate arena, instructional design is the hidden force making learning memorable, enjoyable, and above all, effective.
FAQs – Frequently Asked Questions
Learning design is:
- Learner-centred: it focuses on the learner’s knowledge, skills and behaviours.
- Goal-oriented: it aims to achieve specific learning outcomes.
- Theory-driven: it is underpinned by learning theories and instructional design principles.
- Focused on creating meaningful experiences: learning experiences are engaging, effective and relevant to the real world.
- Data-driven: it targets the learning needs identified through the learning needs analysis (LNA), and includes a program evaluation to determine the strategy’s effectiveness.
There are four common learning design models: the ADDIE Model, Merrill’s First Principles of Instruction, Bloom’s Taxonomy, and Gagne’s Nine Events of Instruction.
Gagne’s Nine Events: (1) Gain attention, (2) Inform the learner of the objective, (3) Stimulate recall of prior learning, (4) Present the content, (5) Provide learning guidance, (6) Elicit the performance, (7) Provide feedback, (8) Assess the performance, (9) Enhance retention and transfer.
- Learner-Centeredness: Prioritise learners’ needs, knowledge, and contexts for relevant content.
- Clarity of Objectives: Clearly define and communicate desired learning outcomes.
- Alignment: Ensure content, activities, and assessments consistently support learning objectives.
- Engagement and Interaction: Actively involve learners with interactive methods to enhance understanding.
- Feedback and Reflection: Provide timely responses, letting learners gauge progress and introspect.
- Flexibility: Offer varied approaches and choices, catering to individual learner differences.
The 7 Cs of Learning Design (Professor Gráinne Conole): Conceptualise (big picture), Capture (gather resources), Create (develop content), Communicate (learner communication), Collaborate (peer learning), Consider (assessment strategy), and Consolidate (bring it all together). Particularly useful for those new to learning design.
A learning design framework provides a structured approach to creating educational experiences – guidelines, strategies, and tools that help educators systematically plan, develop, and deliver learning. Popular frameworks include: ADDIE (Analyse, Design, Develop, Implement, Evaluate), The 7 Cs of Learning Design, and SAM (Successive Approximation Model, an agile iterative approach).
- Visual (Spatial): Learners grasp concepts best through images, diagrams, and charts.
- Aural (Auditory-Musical): These individuals prefer listening to lectures, discussions, or audio recordings.
- Verbal (Linguistic): Verbal learners excel with reading, writing, and spoken content.
- Physical (Kinesthetic): They benefit from hands-on activities, movement, and tactile experiences.
- Logical (Mathematical): They thrive on logic, reasoning, and systematic approaches.
Many people combine multiple learning styles, and blending various modalities often yields the best educational results.
Learning design aims to: (1) Ensure alignment of objectives, content, and assessments; (2) Meet learners’ needs with tailored, accessible experiences; (3) Promote engagement through interactive activities; (4) Enhance retention using evidence-based strategies; (5) Facilitate assessment of learners’ progress; (6) Maximise efficiency of resources and time; (7) Encourage lifelong learning beyond the immediate experience.
In essence, learning design ensures educational experiences are not just informative but transformative.

