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What Is Custom eLearning Development?

Most eLearning sits untouched in an LMS nobody opens. It gets built because someone had a budget and a deadline, not because it was designed to change how people work. That’s the problem Hungry Minds was built to fix.

We provide custom eLearning development services for Australian organisations that need learning to land. High-impact digital learning built around your people, your goals, and your context.

What is custom eLearning development?

Custom eLearning development is the process of designing and building digital learning experiences from scratch, tailored specifically to an organisation’s people, objectives, industry context, and compliance requirements. Unlike off-the-shelf courses, custom eLearning is not adapted from a generic template, it is built around your learners, your scenarios, and your measurable outcomes from the ground up.

The result is learning your people actually recognise as relevant, and are far more likely to complete, retain, and apply on the job. That’s the difference between eLearning that sits untouched in an LMS and eLearning that moves the needle.

Custom eLearning courseware development typically covers:

  • Learning needs analysis: identifying what learners need to know, do, and feel differently
  • Content development: writing scripts, scenarios, and assessments grounded in adult learning principles
  • Multimedia production: building interactive modules, video, animation, and branching scenarios
  • LMS deployment: packaging content in SCORM or xAPI and getting it live in your system
  • Evaluation: measuring whether the learning changed behaviour and delivered business impact
Bento of Energy Australia

For Energy Australia’s health, safety and wellbeing program, we designed a cast of original bean-shaped characters to guide learners through real workplace scenarios. Each character has a distinct personality, brought to life through expressive faces, safety gear, and body language that does the heavy lifting storytelling-wise.

The result is a compliance program that looks nothing like a compliance program. Custom characters, fluid organic shapes, and Energy Australia’s brand palette across deep blues, purples, and teals. Fully responsive across desktop, tablet, and mobile.

Serious subject matter. Surprisingly good design.

Why generic eLearning doesn't cut it

Here’s a hard truth: most eLearning is a box-ticking exercise. It’s built to meet a compliance requirement or fill a training gap on paper, not to actually shift behaviour.

Generic courseware gives your people information. Custom eLearning development gives them the knowledge, skills, and confidence to perform. That’s a meaningful difference, especially in high-risk industries like mining, healthcare, and construction where capability gaps carry real consequences.

According to the Australian Government’s National Centre for Vocational Education Research (NCVER), workplace training is most effective when it is directly relevant to job roles and applied in context. Custom eLearning is designed to do exactly that, connect learning to the actual work your people do, every day.

How Hungry Minds approaches custom eLearning course development

We don’t design learning for learning’s sake. Every custom eLearning course development project starts with a question: what needs to change?

Our process is grounded in the ADDIE framework, Analyse, Design, Develop, Implement, Evaluate, and shaped by evidence from adult learning science, including Kolb’s Learning Cycle, the 70:20:10 Model, and Merrill’s First Principles of Instruction. We’ll spare you the lecture. Here’s what that looks like in practice.

ANALYSE

The Appetiser

Identify key learning priorities to deliver everything you need—and nothing you don’t.

No filler, no fluff.

DESIGN

The Recipe

Clarify scope, resources, and learning strategies with decision makers up front. 

No surprises in your kitchen!

DEVELOP

Made To Order

We build engaging, interactive learning experiences— aligned to your  goals.   

Co-designed, iterated and perfected.

IMPLEMENT

Presentation

Prepare the client for a seamless roll-out in F2F, virtual, or blended environments.

Get pilot-ready and go for launch.

EVALUATE

Taste + Tweak

Review against learning outcomes —find out what to start, stop, and keep.  

Identify changes for lasting impact.

What makes our custom eLearning development services different?

We’re the Goldilocks team – big enough to nail it, small enough to care.

After 20 years in the game, we are yet to meet an organisation we could not help. With a core team of senior designers across Melbourne, Perth, Brisbane, Sydney, and the Gold Coast, plus a talent pool of consultants ready to go, we assemble the right team for your project.

We are not a software company that bolted eLearning onto their product list. Learning design is all we do. Our methods are backed by data, insights, and been-there-done-that experience.

Here’s what that means for you:

Grounded in research, shaped by experience

Every custom eLearning course development project we take on is built on evidence, Ebbinghaus’ Forgetting Curve, Kirkpatrick’s Evaluation Model, real adult learning science. We explain it in plain English, not academic language, and we design for real behaviour change, not just end-of-module quiz scores.

Australian organisations, Australian context

We’ve supported hundreds of Australian teams through complex change, from South32 and Mineral Technologies to Telstra and The MacKillop Institute. We understand local compliance requirements, AQTF accreditation standards, and Australian workplace culture. Your custom eLearning courseware development will reflect that.

A personable customer experience

We work with you as partners, not vendors. You’ll know who’s working on your project, why we’re making the decisions we make, and what to expect at every stage. Our Customer Service Promise backs that up.

What types of custom eLearning content development do we offer?

Custom eLearning development services cover a wide range of formats and use cases. At Hungry Minds, we build across the full spectrum. Hungry Minds builds across the full spectrum. Here is what is on the menu.

Interactive eLearning modules

Scenario-based, branching, and decision-point learning built in Articulate Storyline or Rise. Designed to hold attention, support knowledge transfer, and get key messages across fast.

Microlearning

Short, focused digital learning, typically 3–7 minutes, designed around a single objective. Microlearning is ideal for performance support, refresher content, or embedding learning in the flow of work.

Compliance training

Custom-built compliance eLearning aligned to Australian legislation, WHS, workplace bullying, sexual harassment, privacy, and code of conduct. Built from the ground up for your organisation, not adapted from a generic template.

Accredited training (AQTF)

Custom eLearning courseware development aligned to AQTF requirements, including full qualifications, accredited units, and mapped assessments. Clear, engaging, and built for real on-the-job application.

Blended learning programs

Not everything belongs in an eLearning module. When face-to-face or virtual delivery makes more sense, we design blended programs that combine digital learning with facilitator-led sessions, coaching guides, and learner workbooks.

Video and animation

Explainer videos, software walkthroughs, and animated content that simplifies complex ideas and brings messages to life. We script, produce, and integrate video as part of a broader learning experience.

YENOM interactive eLearning program created in Chameleon Creator by Hungry Minds

For YENOM’s financial literacy program Reflect: Money, we built an eLearning module that makes money feel less intimidating and a lot more relevant.

The design leans into YENOM’s bold reversed branding, pairing a dark charcoal base with a fresh lime green to create something that looks nothing like typical financial education content. Custom-illustrated personas put a real human face on the financial scenarios, giving learners four key characters to see themselves in rather than a generic stock photo and a wall of text.

Storytelling, interactive quizzes, reflection prompts, and downloadable templates keep learners doing, not just reading. Practical money skills, built to stick.

Fully responsive across desktop, tablet, and mobile. Because good financial habits should be accessible anywhere.

Who commissions custom eLearning course development in Australia?

Custom eLearning development is used by a wide range of Australian organisations, including:

The Australian Skills Quality Authority (ASQA) provides the regulatory framework for vocational education and training in Australia, including standards that guide the development of accredited training content. Where your custom eLearning courseware needs to align to a nationally recognised qualification, we build to those standards.

How long does custom eLearning development take?

The timeline for custom eLearning course development depends on scope, complexity, and your internal review process. As a guide:

Project type Approximate development time
Single microlearning module (5–10 min) 2–6 weeks
Standard eLearning module (20–40 min) 4–10 weeks
Full course (3–5 modules) 8–12 weeks
Compliance suite (multiple topics) 10–20 weeks

These timelines include our full ADDIE process, from analysis through to final delivery and LMS deployment. We’ll give you a clear scope and schedule before any work begins. No surprises.

How much does custom eLearning content development cost?

Every project is different, but here’s a guide to our typical packages.

The biggest variable tends to be the maturity of source content, optional inclusions and duration.

Our eLearning pricing typically includes:

  • Your branding (colour, font, look and feel)
  • Fully responsive functionality
  • Basic scenarios
  • Engaging on screen interactions
  • AI voice overs
  • Images/galleries (we have access to over 6 million or we can use yours)
  • Embedding supplied videos 
  • Knowledge checks (multiple choice, multiple response, matching, fill in the blank)

15 minutes

From $12,500 ex. GST

30 minutes

From $19,500 ex. GST

60 minutes

From $34,500 ex. GST

We can add optional extras that may include training videos, podcasts, mentor guides, job aids, LMS setup, and other fun learning goodies.

Give us a bell on 1300 162 393 for a no-obligation chat. If phone calls terrify you, head to our contact form.

More insights

University Degree or Industry Professional Certificate?

What is custom eLearning development, and why does it outperform generic courseware? Hungry Minds builds eLearning that fits your people and gets results.

What Is Custom eLearning Development?

What is custom eLearning development, and why does it outperform generic courseware? Hungry Minds builds eLearning that fits your people and gets results.

Microlearning: what it is and why it’s changing workplace training

What is microlearning and does it actually work? Hungry Minds explains the benefits, real-world examples, and how to build microlearning modules that stick.