Learning campaigns
The science-backed way to make learning unforgettable
Most workplace learning programs are one-and-done affairs. A single session of information overload—out of context and easy to forget.
But that’s not how people learn best.
Hungry Minds learning campaigns flip the script. Our learning programs deliver actionable learning in strategic bursts, which:
- Keeps learning top-of-mind
- Boosts retention
- Turns learning into action
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Why learning campaigns work
We know how people learn, so we take a smarter approach. That means our learning programs reinforce knowledge over time—so it actually sticks. Here’s what that looks like:
Retention
Spaced-out content and real-world practice help lock in key concepts.
Engagement
Interactive formats keep learners switched on instead of checking their emails.
Action
Learners don’t just absorb info. They apply it and embed it into daily work.
Multi-touch experiences bring learning to life
We build multi-touchpoint learning experiences that mix up formats, reinforce knowledge, and make training stick.
Here’s how we drip-feed knowledge (so it doesn’t fade):
- Microlearning modules: Bite-sized sessions are easy to absorb over time
- Scenario-based learning: Scenarios and simulations drive application
- Knowledge nudges: Follow-up quizzes, challenges, and spaced reminders
- Multimedia assets: Infographics, videos, podcasts, and digital job aids reinforce key messages
Real world application for lasting impact
Training only works if people can apply it. Learning campaigns encourage:
- Practice and reflection – So learners can implement what they’ve learned
- Coaching and feedback – Real-time support to reinforce correct behaviors
- Progress tracking and insights – Data-driven adjustments for continuous learning and improvement
The Science Behind Why Learning Campaigns Work
Learning campaigns are effective because they align with key principles from cognitive science, behavioral psychology, and adult learning theory. At their core, learning campaigns use spaced repetition, reinforcement, and varied engagement methods to increase retention and behavior change. According to cognitive load theory, breaking information into manageable chunks helps prevent overload, which campaigns naturally do by spreading content over time. Spaced learning, a well-researched cognitive strategy, helps encode information into long-term memory by revisiting key ideas at strategic intervals.
Behaviorally, campaigns use nudges and cues—like emails, reminders, or interactive content—to prompt action and reflection, which supports habit formation. This aligns with the concept of operant conditioning, where repeated, reinforced behavior becomes habitual over time. Campaigns also leverage principles of adult learning (andragogy), recognising that adults learn best when content is relevant, problem-centered, and self-directed.
Additionally, learning campaigns often use storytelling, visuals, and social interaction to deepen engagement and appeal to diverse learning styles. When designed well, they create ongoing motivation, foster community, and promote incremental change – far more effective than a one-off training intervention. Altogether, the combination of repetition, reinforcement, and relevance makes learning campaigns a powerful tool for driving lasting learning outcomes.
More learning. Less forgetting.
This isn’t our first rodeo, we’ve been designing sticky, strategic learning experiences since 2009. And we embed learning into daily workflows so it becomes second nature.
Learning campaigns are just one piece of the puzzle. At Hungry Minds, we help organisations create continuous learning experiences that actually work, long after the session is over.
Hungry for learning that sticks?
Let’s design a learning campaign that builds skills, drives change, and delivers real results.
Give us a bell on 1300 162 393 for a no-obligation chat.
Fill in the form here, and we’ll get straight back to you.
WORD ON THE STREET
FAQS
Start with what matters. At Hungry Minds, we design learning programs by getting curious: -What are the business goals?
-What do learners need to do, not just know?
From there, we map the strategy, design the content, build engaging experiences, and track what’s working. The result? A learning program that’s smart, scalable, and actually sticks.
A learning campaign is a structured, time – bound series of training touchpoints designed to build capability, shift behaviour, or reinforce key messages across a target audience. It’s like a marketing campaign, but for brains, not brands – nudging learners toward lasting skill uptake, not just ticking training boxes
There’s no one-size-fits-all when it comes to learning. Depending on your goals, your program might include:
-Onboarding programs for new hires
-Compliance training for must-know policies
-Capability-building programs to upskill teams
-Leadership development to support future-ready leaders
-Blended or digital learning programs with a mix of formats
We’ll help you design the right mix for your people and your purpose.
A great learning program goes beyond a slideshow and a smile. You’ll want:
- A clear learning strategy
- Measurable objectives
- Content that’s engaging and relevant
- Touchpoints that reinforce learning over time
That might include microlearning, real-world practice, coaching, feedback, and progress tracking. Basically, the ingredients for learning that lands—and lasts.
Just like in advertising, where repetition cements brand recall, reinforced exposure in learning taps into the Mere Exposure Effect, the more often we see something, the more likely we are to remember (and trust) it. Combine that with Ebbinghaus’ Forgetting Curve, which shows we forget fast without repetition, and voilà: strategically spaced learning becomes a memory supercharger. When done right, it doesn’t just remind, it rewires.
CASE
STUDIES
Case Study: Association of Community Language Schools (ACLS)
Case Study: YENOM (The FIQ Project)
Case Study: SMCT Equipment Safety
HUNGRY MINDS BLOG
FOOD
FOR THOUGHT
Visual design in learning
Low-tech engagement tools that don’t break the bank
How to measure the impact of your learning programs
WHO WE WORKED WITH
LEARNING
PICK ‘N MIX
We’ve got all the ingredients to make your learning program deliciously effective.