Industries → FMCG

Fast moving consumer goods (FMCG)

We design learning that matches the pace and complexity of FMCG. From category strategy to onboarding, commercial acumen to coaching, we help teams stay sharp, aligned and ready to move.

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We design learning that matches the pace and complexity of FMCG. From category strategy to onboarding, commercial acumen to coaching, we help teams stay sharp, aligned and ready to move.

Our clients include household names and high-growth brands. They come to us when they need learning that works across functions, channels, and frontline teams, and when they’re ready to replace outdated decks and scattered resources with something that’s structured, scalable and strategic.

We’ve worked with commercial, retail, supply and leadership teams to:

Strengthen category execution, strategy and joint business planning
Build confidence in negotiations, selling and supplier relationships
Equip teams with onboarding that’s clear, fast and easy to deliver
Upskill leaders with coaching frameworks that land in real conversations
Roll out blended programs across national teams
Build learning templates and tools that internal teams can use again and again

We bring structure and clarity to complex topics, and make it easy for L&D teams to deliver programs that are consistent, on-brand and built to stick.

Recent projects

FMCG programs.

We’ve built learning for teams working across commercial, retail, supply, operations and planning.

Some recent examples include:

Real World Marketing — Field marketing and retail programs including the Australian Grocery Academy, Asahi Schweppes, Simplot and General Mills, with coaching cards and handover
Lavazza — Commercial Acumen: HLD, participant workbook, slides, coaching cards and a leader-led embedding guide
Officeworks — In-store sales training on tech product ranges: S.A.L.E.S in-store training, Snapdragon and AMD reference guides, with an HLD
My Home Clean — Customer Care ‘the myhome way’ day-one learner guide, tone of voice and vision and mission
Brown Brothers Wine

This work helps our clients roll out programs that support performance, reduce inconsistency and scale across time zones, states and teams.

Recent work

FMCG learning programs.

See all our work

Clients

FMCG Clients

Word on the street

Engaging, beautifully designed, and delivered with care — Hungry Minds exceeded expectations.

Byron Kwong

Safety, Wellbeing & Injury Management Leader · EnergyAustralia

FAQs

Questions, answered.

The things people ask us most. Got something else? We're happy to chat.

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What makes Hungry Minds' eLearning different?

We don’t do cookie-cutter click-throughs. Our eLearning is alive – built with story-led scenarios, polished visuals, and interactive challenges that make people think. More importantly, it gives learners the insights, skills, and tools to actually change behaviour, not just finish a module and forget it.

What kinds of teams do you design learning for in FMCG?

We’ve worked across commercial, retail, supply chain, leadership and capability teams. That includes training for frontline roles, national account managers, category leads, business development managers, and L&D teams.

Can you build learning around our category strategy or sales process?

Yes. We work with your internal SMEs and existing frameworks to design learning that reflects how you operate, from joint business planning to the specifics of how you lead the category or manage partners.

Do you create content for both retail and supplier sides of the business?

We do. We’ve helped clients build training that supports how they sell into retailers, work with partners, and lead conversations across the commercial landscape.

Can you design onboarding for new starters in field or frontline roles?

Yes. We’ve built onboarding programs that work across multiple roles and regions, focused on giving new starters clarity from day one, without overwhelming them.

Can you work with our internal capability or L&D team?

Absolutely. We often co-design with internal teams, building programs they can scale, edit and deliver themselves. That includes template libraries, toolkits, and branded learning assets.

What if our content is complex or technical?

We’re used to making complex ideas useful. We distil dense content into frameworks, models and tasks people can understand and apply quickly, without losing the detail that matters.

What formats and platforms do you work with?

We design blended learning that works across formats – digital, face-to-face, virtual, or a mix. We build in authoring tools like Rise 360, Storyline 360 and Chameleon Creator, and deliver in SCORM, xAPI or whatever format your LMS needs.

How long does a typical project take?

That depends on the scope. A standard module takes around 6-8 weeks from kickoff to final handover. Larger programs – like onboarding suites or national rollouts – typically run 8-12+ weeks depending on scope and complexity.

What makes your learning design different?

We build for how people work, not just how they learn. We focus on what learners need to know, do or decide, then build clear, structured content to support that. We use a conversational tone that respects your learners’ time and keeps things engaging without sounding like a textbook.

Case studies

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Case Studies

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Case Studies