Learning campaigns

The science-backed way to make learning unforgettable

Most workplace learning programs are one-and-done affairs. A single session of information overload—out of context and easy to forget.

But that’s not how people learn best.

Hungry Minds learning campaigns flip the script. Our learning programs deliver actionable learning in strategic bursts, which:

Keeps learning top-of-mind
Boosts retention
Turns learning into action

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Why learning campaigns work

We know how people learn, so we take a smarter approach. That means our learning programs reinforce knowledge over time—so it actually sticks. Here’s what that looks like:

Retention

Spaced-out content and real-world practice help lock in key concepts.

Engagement

Interactive formats keep learners switched on instead of checking their emails.

Action

Learners don’t just absorb info. They apply it and embed it into daily work.

Multi-touch experiences bring learning to life

We build multi-touchpoint learning experiences that mix up formats, reinforce knowledge, and make training stick.

Here’s how we drip-feed knowledge (so it doesn’t fade):

Microlearning modules: Bite-sized sessions are easy to absorb over time
Scenario-based learning: Scenarios and simulations drive application
Knowledge nudges: Follow-up quizzes, challenges, and spaced reminders
Multimedia assets: Infographics, videos, podcasts, and digital job aids reinforce key messages

Real world application for lasting impact

Training only works if people can apply it. Learning campaigns encourage:

Practice and reflection – So learners can implement what they’ve learned
Coaching and feedback – Real-time support to reinforce correct behaviors
Progress tracking and insights – Data-driven adjustments for continuous learning and improvement

The Science Behind Why Learning Campaigns Work

Learning campaigns are effective because they align with key principles from cognitive science, behavioral psychology, and adult learning theory. At their core, learning campaigns use spaced repetition, reinforcement, and varied engagement methods to increase retention and behavior change. According to cognitive load theory, breaking information into manageable chunks helps prevent overload, which campaigns naturally do by spreading content over time. Spaced learning, a well-researched cognitive strategy, helps encode information into long-term memory by revisiting key ideas at strategic intervals.

Behaviorally, campaigns use nudges and cues—like emails, reminders, or interactive content—to prompt action and reflection, which supports habit formation. This aligns with the concept of operant conditioning, where repeated, reinforced behavior becomes habitual over time. Campaigns also leverage principles of adult learning (andragogy), recognising that adults learn best when content is relevant, problem-centered, and self-directed.

Additionally, learning campaigns often use storytelling, visuals, and social interaction to deepen engagement and appeal to diverse learning styles. When designed well, they create ongoing motivation, foster community, and promote incremental change – far more effective than a one-off training intervention. Altogether, the combination of repetition, reinforcement, and relevance makes learning campaigns a powerful tool for driving lasting learning outcomes.

More learning. Less forgetting.

This isn’t our first rodeo, we’ve been designing sticky, strategic learning experiences since 2009. And we embed learning into daily workflows so it becomes second nature.

Learning campaigns are just one piece of the puzzle. At Hungry Minds, we help organisations create continuous learning experiences that actually work, long after the session is over.

Hungry for learning that sticks?

Let’s design a learning campaign that builds skills, drives change, and delivers real results.

Give us a bell on 1300 162 393 for a no-obligation chat.

Fill in the form here, and we’ll get straight back to you.

WORD ON THE STREET

“Engaging, beautifully designed, and delivered with care—Hungry Minds exceeded expectations.”

Byron Kwong -, Safety, Wellbeing and Injury Management Leader, Energy Australia

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The team's ability to take basic content and produce well-polished end products has made project management an enjoyable experience.

Louise - Department of Primary Industries

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We could never have produced internally what you were able to produce so quickly and beautifully. I am blown away by how clever you are! Will you be my mentor?

Nadine - MMP

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FAQS

How do you develop a learning program?

Start with what matters. At Hungry Minds, we design learning programs by getting curious: -What are the business goals?

-What do learners need to do, not just know?

From there, we map the strategy, design the content, build engaging experiences, and track what’s working. The result? A learning program that’s smart, scalable, and actually sticks.

What is a Learning Campaign?

A learning campaign is a structured, time – bound series of training touchpoints designed to build capability, shift behaviour, or reinforce key messages across a target audience. It’s like a marketing campaign, but for brains, not brands – nudging learners toward lasting skill uptake, not just ticking training boxes

What are the different types of learning programs?

There’s no one-size-fits-all when it comes to learning. Depending on your goals, your program might include:
-Onboarding programs for new hires
-Compliance training for must-know policies
-Capability-building programs to upskill teams
-Leadership development to support future-ready leaders
-Blended or digital learning programs with a mix of formats

We’ll help you design the right mix for your people and your purpose.

What should be included in a learning program?

A great learning program goes beyond a slideshow and a smile. You’ll want:

A clear learning strategy
Measurable objectives
Content that’s engaging and relevant
Touchpoints that reinforce learning over time

That might include microlearning, real-world practice, coaching, feedback, and progress tracking. Basically, the ingredients for learning that lands—and lasts.

Why reinforced exposure works (through the lens of advertising theory)

Just like in advertising, where repetition cements brand recall, reinforced exposure in learning taps into the Mere Exposure Effect, the more often we see something, the more likely we are to remember (and trust) it. Combine that with Ebbinghaus’ Forgetting Curve, which shows we forget fast without repetition, and voilà: strategically spaced learning becomes a memory supercharger. When done right, it doesn’t just remind, it rewires.

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