Snapshot
Client
Moores is a Melbourne law firm that works with like-minded organisations, causes and individuals. From its office in Hawthorn it advises schools, faith-based organisations, aged care providers, charities, not-for-profits and social ventures, alongside private clients on wills, estates and family law. The firm is ranked Tier 1 for trusts and estates in Best Law Firms, and its purpose sits in three words beside the logo: here for good.
The need
The firm already had the expertise and the audience: a complimentary webinar series, and bespoke training for boards, executives and staff. Moores recognised that live sessions could only reach so many boards, and set out to build a learning business of its own. That meant a branded academy, a course boards could buy, and the in-house capability to keep producing more.
The learning solution
Hungry Minds worked with Moores across two fronts at once. We built the firm’s first commercial course, and we built the system that lets the firm produce the next one without us.
What we built
- Moores Learning Style Guide. How Moores learning looks, sounds and behaves, so the fifth course the firm builds matches the first.
- eLearning storyboard template. A storyboard their lawyers can fill in, so subject matter expertise becomes a build brief without an instructional designer in the room.
- ELearning template built in Chameleon Creator. A fully branded template to make building eLearning modules efficiently and on brand.
- Webinar PowerPoint template. One branded frame for the webinar series, so a curated webinar looks like the academy it sits in.
- Board Child Safety Governance Masterclass. Built in Chameleon Creator. Seven topics, 62 screens, six presenter videos with transcripts, five scenarios, three knowledge checks, seven reflection prompts and two downloadable tools. Exported as SCORM 1.2 so a school can run it inside its own LMS.
- Moores Academy in LearnWorlds. Set up and branded end to end: hero imagery, course covers for the existing webinar library, presenter portraits, favicon and invoice logo. Configured for sale, with coupon-based enrolments for organisations buying in bulk, learner import, four-week course access and certificates.
- Handover and training. A written LearnWorlds handover pack covering payment setup, both organisation enrolment models and free trial access, plus admin training in Chameleon Creator and a walkthrough of the style guide. The firm’s own team runs it from here.
The outcome
Moores Academy is live at moores.learnworlds.com, under a line of its own: levelling you up for good. The Board Child Safety Governance Masterclass is offered there , alongside the firm’s complimentary webinar series. A board can buy it directly. A school that wants it inside its own LMS takes the SCORM package instead, which clears the procurement hurdle for larger organisations without adding a step for the firm.
Moores now owns the means of production. The Learning Style Guide sets the standard and the storyboard template turns a lawyer’s expertise into a build brief. The team is trained to author in Chameleon Creator, and the academy is theirs to run. The next course does not need us.
The team
Claire
Anthony
