Sales and marketing

We cover the full spectrum of sales, service, and marketing capability, from foundational skills to advanced commercial strategy. Our programs are always customised to your people, products, and market context.

We’ve created:

• Sales capability and confidence training for reps, account managers and contact centre staff

• Joint business planning and category strategy for supplier and retailer partnerships

• Commercial acumen programs to help teams understand margin, cost-to-serve and ROI

• Marketing and customer comms training, including product launches, messaging and campaign alignment

• Sales leadership and coaching to support frontline managers

Our content is designed to build practical skills (not just knowledge) and always includes tools and strategies learners can apply on the job.

Yes. We’ve worked with FMCG, banking and tech clients to create training that builds commercial thinking into everyday decision-making.

Our approach includes:

• Scenario-based learning that puts learners in real deal or pricing decisions

• Custom tools and simulations to practise negotiation strategies and pricing moves

• Training on financial levers, including cost-to-serve, profit margins, discounts, rebate structures and more

• Coaching resources for leaders to support ongoing skill development

• Post-training job aids like cheat sheets, playbooks and objection-handling guides

We help learners think commercially, act strategically and speak the language of the business.

Absolutely. We’ve built programs for retail teams, field reps and customer experience specialists that focus on delivering standout service aligned to your brand promise.

Our programs typically cover:

• Foundational service principles like active listening, empathy and handling complaints

• Real customer scenarios, mapped to your business processes

• Response frameworks that are easy to recall in high-pressure conversations

• Tools and templates for call backs, email responses and service recovery

• Coaching kits for team leaders to run huddles, practice sessions and debriefs

Whether it’s onboarding new starters or upskilling long-term staff, we make service training practical, brand-aligned and ready to use.

We bring your product knowledge to life through engaging, job-ready training. That means clear messaging, useful visuals, and activities that build real confidence.

We typically include:

• Product explainer modules – video, animation or interactive

• Comparison charts, objection handlers and value frameworks

• Sales messaging aligned to market segments or customer personas

• Field-ready tools like tear sheets, prompts, demo guides and reference tools

• Practice activities and simulations to reinforce confidence

We help learners move from ‘knowing the features’ to selling the benefits with clarity and credibility.

Yes, we design practical, performance-driven leadership programs for area managers, team leads and sales coaches.

These often include:

• Performance conversations and KPI coaching

• Using dashboards and data to drive decisions

• How to observe and coach sales calls or meetings

• Running team huddles, pipeline reviews and capability check-ins

• Leadership behaviours that support a high-performing sales culture

We provide session plans, tools and coaching guides so managers can embed learning into day-to-day rhythm.

We design blended learning that works in your environment, whether your team is in the field, online or hybrid.

Typical formats include:

• Virtual workshops with facilitator guides, breakout activities and tools

• Face-to-face sessions focused on practice, feedback and simulation

• eLearning modules for core concepts, tool use and brand messaging

• On-the-job activities with feedback loops built in

• Support kits for managers to coach and embed new behaviours

We don’t just deliver the learning, we build what it takes to embed it long-term.

We’ve supported teams through major shifts, from new value props to refreshed category approaches. Here’s how we do it:

• Translate the strategy into clear, plain language for the field

• Create learning journeys that build understanding, buy-in and confidence

• Use storytelling and change principles to bring the ‘why’ to life

• Build tools and templates that support day-to-day adoption

• Provide huddles, coaching kits and communication plans to reinforce change

We make sure people aren’t just informed – they’re equipped to adopt and apply.

Yes, and we think it matters. We build brand-aligned experiences that reflect your tone, visuals and ways of working.

That includes:

• Designing with your brand guidelines, voice and product language

• Using visuals and scenarios that reflect your market and customers

• Customising tools and templates to match your processes

• Creating case studies based on your sales reality (not generic B2B examples)

• Building assets your team will recognise, use and share

When training looks and sounds like your business, it sticks faster, embeds deeper and builds pride.