Sales and service training needs more than polish – it needs punch. We build programs that help your people sell smart, show up with confidence, and deliver standout customer experiences that are on-brand and on-point.
From onboarding new reps to levelling up category managers, we translate complex processes into learning that’s sharp, structured, and built for impact. Whether you’re aiming to grow the category, shift behaviour, or bring your CX to life, we design learning that gives your team the clarity, capability and confidence to deliver.
We create learning that supports every stage of the sales and service cycle:
- Sales capability and customer experience training
- Negotiation, commercial acumen, and partner engagement
- Category strategy and joint business planning
- Product knowledge, positioning and storytelling
- Leadership programs for frontline managers and team leads
Real work, for names with an appetite for better.
We’ve helped organisations across FMCG, finance and healthcare sharpen their sales and service edge. Projects include:
- Clare Valley Wine and Grape Association — Customer Service Excellence program: manual, trainer delivery guide, QRGs, mystery shopper template, podcasts and launch event
- Real World Marketing — Field marketing and retail programs including the Australian Grocery Academy, Asahi Schweppes, Simplot and General Mills, with coaching cards and handover
- Lavazza — Commercial Acumen: HLD, participant workbook, slides, coaching cards and a leader-led embedding guide
- Officeworks — In-store sales training on tech product ranges: S.A.L.E.S in-store training, Snapdragon and AMD reference guides, with an HLD
- My Home Clean — Customer Care ‘the myhome way’ day-one learner guide, tone of voice and vision and mission
- — Marketing support
- Call Design — Learning strategy, facilitator guide and workbook templates, participant placemat, conversation guides and activity cards
- James Hardie — Gravis panel installer program: HLD, facilitator guides at novice, intermediate and experienced levels, participant workbook, practical activity plans and a one-day run sheet
- The Fair Co. – Marketing support
Sales and marketing clients
Case studies
City of Melton
About the client Melton City Council is a local government organisation serving one of Australia’s fastest-growing and most diverse communities in Melbourne’s west. The Council delivers a wide range of community services, programs, and initiatives focused on inclusion, wellbeing, equity, and community safety. Through its commitment to gender equality and the prevention of family violence, […]
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Questions, answered.
The things people ask us most. Got something else? We're happy to chat.
Ask a questionWe cover the full spectrum of sales, service, and marketing capability, from foundational skills to advanced commercial strategy. Our programs are always customised to your people, products, and market context.
We’ve created:
- Sales capability and confidence training for reps, account managers and contact centre staff
- Joint business planning and category strategy for supplier and retailer partnerships
- Commercial acumen programs to help teams understand margin, cost-to-serve and ROI
- Marketing and customer comms training, including product launches, messaging and campaign alignment
- Sales leadership and coaching to support frontline managers
Our content is designed to build practical skills (not just knowledge) and always includes tools and strategies learners can apply on the job.
Yes. We’ve worked with FMCG, banking and tech clients to create training that builds commercial thinking into everyday decision-making.
Our approach includes:
- Scenario-based learning that puts learners in real deal or pricing decisions
- Custom tools and simulations to practise negotiation strategies and pricing moves
- Training on financial levers, including cost-to-serve, profit margins, discounts, rebate structures and more
- Coaching resources for leaders to support ongoing skill development
- Post-training job aids like cheat sheets, playbooks and objection-handling guides
We help learners think commercially, act strategically and speak the language of the business.
Absolutely. We’ve built programs for retail teams, field reps and customer experience specialists that focus on delivering standout service aligned to your brand promise.
Our programs typically cover:
- Foundational service principles like active listening, empathy and handling complaints
- Real customer scenarios, mapped to your business processes
- Response frameworks that are easy to recall in high-pressure conversations
- Tools and templates for call backs, email responses and service recovery
- Coaching kits for team leaders to run huddles, practice sessions and debriefs
Whether it’s onboarding new starters or upskilling long-term staff, we make service training practical, brand-aligned and ready to use.
We bring your product knowledge to life through engaging, job-ready training. That means clear messaging, useful visuals, and activities that build real confidence.
We typically include:
- Product explainer modules – video, animation or interactive
- Comparison charts, objection handlers and value frameworks
- Sales messaging aligned to market segments or customer personas
- Field-ready tools like tear sheets, prompts, demo guides and reference tools
- Practice activities and simulations to reinforce confidence
We help learners move from ‘knowing the features’ to selling the benefits with clarity and credibility.
Yes, we design practical, performance-driven leadership programs for area managers, team leads and sales coaches.
These often include:
- Performance conversations and KPI coaching
- Using dashboards and data to drive decisions
- How to observe and coach sales calls or meetings
- Running team huddles, pipeline reviews and capability check-ins
- Leadership behaviours that support a high-performing sales culture
We provide session plans, tools and coaching guides so managers can embed learning into day-to-day rhythm.
We design blended learning that works in your environment, whether your team is in the field, online or hybrid.
Typical formats include:
- Virtual workshops with facilitator guides, breakout activities and tools
- Face-to-face sessions focused on practice, feedback and simulation
- eLearning modules for core concepts, tool use and brand messaging
- On-the-job activities with feedback loops built in
- Support kits for managers to coach and embed new behaviours
We don’t just deliver the learning, we build what it takes to embed it long-term.
We’ve supported teams through major shifts, from new value props to refreshed category approaches. Here’s how we do it:
- Translate the strategy into clear, plain language for the field
- Create learning journeys that build understanding, buy-in and confidence
- Use storytelling and change principles to bring the ‘why’ to life
- Build tools and templates that support day-to-day adoption
- Provide huddles, coaching kits and communication plans to reinforce change
We make sure people aren’t just informed – they’re equipped to adopt and apply.
Yes, and we think it matters. We build brand-aligned experiences that reflect your tone, visuals and ways of working.
That includes:
- Designing with your brand guidelines, voice and product language
- Using visuals and scenarios that reflect your market and customers
- Customising tools and templates to match your processes
- Creating case studies based on your sales reality (not generic B2B examples)
- Building assets your team will recognise, use and share
When training looks and sounds like your business, it sticks faster, embeds deeper and builds pride.
Food for thought
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Who we worked with
Learning pick ‘n mix
We've got all the ingredients to make your learning program deliciously effective.
Industry experience
Every industry has learning challenges. We eat those for breakfast.
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